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As a lover of the 70’s.. I enjoyed this very much. You’re just so lovely! ♡

I loooove this series!

I was a London Soho Mod from '64-66, It was an experience never to be forgotten. Saturday night at the The Last Chance and early Sunday morning at the Scene Club (temple of Mod). Certainly part of the experience was fuelled by amphetamines (blues) which helped keeping awake on a Saturday night/Sunday morning.

Normalize thrifty weddings

Personally I've found vintage fashion really helps me with my body image. I'm too distracted by all these pretty clothes I have no room left to hate my appearance.

❤

This is the best explanation of the 70s ive ever heard. I was expecting a lot of focus on the early 70s. But this explained every part of the decade and every year perfectly. Especially I like how you mentioned how similar men and womens fashion was. Its interesting

“She's a 20th-century fox” ❤️ Absolutely yes to the in-depth tutorials! This look was definitely far off from what you usually do, but the dark lip suits you so well! And that yellow-green eyeshadow is dreamy!

Ugh so tragic!!!

This look and style was all over a TV show called "Rhoda" back in the early 70's.

Very good Rresearch and interesting report😊

How I wish that BIBA would still be today!❤

virgin listening and watching

🛍️🛍️🛍️ virgin 🛍️🛍️🛍️

"Leaving Here" - The Birds and The Who (both versions). Paul Weller - "I'll die a Mod." Peggy Moffitt (RIP)

Just adding that picture of Lynda Carter (the best Wonder Woman!) seated in the chair with her floral waistcoat and jeans is unreal! Beautiful lady.

Hello Emma, I’m a new subscriber and this is so exciting. Would you consider doing a video about Gunne Sax? Those dresses were so insanely beautiful and popular, as someone not so familiar with the label, but loving the look, I’d love to learn more. My fashion muses are Stevie Nicks, Kate Bush, and Heart’s Wilson sisters. This is going to be amazing!

Thank you for such a in-depth video! I love your videos and this is no exception! ❤❤❤

Great review..❤❤❤

I absolutely loved this video it reminds me of my aunt and her wedding pictures from the 70s look a lot like these pictures. She was gorgeous with her fro and wedding gown. I have a lot of aunts that dressed exactly like the pictures shown during the 70s. I loved that you included Black Americans style choice of this decade in your video as I dont see many 60s 70s black vintage girlys like myself. SO job well done here

I saw the BIBA exhibition at the Fashion & Textile museum in London 2 months ago. It's nice to see some additional video material.

I want to escape in to biba's unique atmosphere.🙋‍♂️

I love Biba's whole aesthetic! I just ordered Barbara's autobiography, I love reading/learning about women in business, especially the fashion industry.

Such great storytelling 💐. I had no idea Biba shops were so pretty!! I don't like stores or malls generally, but I definitely would have loved seeing this gigantic Biba store.

Thank you for this. Might try to catch the exhibition. Love the strong branding, typography, moody black and gold interior and attention to shopper experience. The Biba style is a wonderful style to adopt for a glamorous evening look. ❤

Hello doll

Thank you, Emma. This was fascinating - I knew nothing about Biba before this but is an era I'm especially interested in (about 1964 to 66). It sounds like a magical place back then - a smaller hipper Harrods. Such a shame the vision was crushed by the money people. BTW - Love the headband.

They should have catered to witches

So good 😊

I was only a kid in the 70s . But i do remember a few things. My mum was wearing mini dresses in the early 70s. I remember in the middle later 70s the skirts and dresses went longer. I was a teenager then. Some of the girls at a school were wearing khol eye liner on their eyes. I remember i liked wedge sandles or shoes.

I love Stevie Nicks! So beautiful and so much heat between her and Lindsey Buckingham! ❤

I know this isn't a topic that people like, but politics played an outsized role in the styles of the 1970s. With the recent passage of Civil Rights legislation and the elimination of laws that targeted LGBT+ in both the UK and the US, the beginning of the withdrawal of troops from the Vietnam War, the rise of women's rights and the Feminist Movement (we couldn't even get our own credit cards in the US until 1974!!), the upcoming bicentennial in the United States, and of course, the baby boomers finishing college and starting their own careers, all of these prevailing sentiments contributed to the free-flowing, savvy, glam feel of the 1970s, and the prevailing fashion and styles of the decade. There's so much you can explore in this series! As a Gen X kid, I'm sadly old enough to remember a lot of this stuff. 😂 Thanks for the blast from the past (GAWD, so much stretch polyester)!

I got stung by a bee the other day. That hasn’t happened to me since I was 9 years old I take local honey every day so I didn’t swell it hurt then I put peppermint essential oil on right away the sting 🐝 felt better then I used apple cider vinegar to get the venom out

so beautiful!!!!!

Ah, the dopamine rush I get when it comes to 70s fashion❤😅 I would love an exploration of the witchy/etheral/almost fantasy-inspired style, esp now that autumn is almost here.. Looking forward very much to the next videos! Much love🌟

Very interesting, I enjoyed it!

A very Colourful Era😊

I have a pair of 1970s Biba black leather, long evening gloves...they are everything.

Lots of lovely summer outfits in this video. I loved everything you wore, but especially the first dress and the red shorts.

thanks for the video; lots of research and love has been put into it i can tell! <3

Loved these kind of videos, your outfits are so well put together- and the blue door you and your love are sitting by is just beautiful ❤

i L O V E the 70s so i clicked immediately and i would love it if you dove into college fashion, nightwear/disco scenes, and women’s workwear (bc of women’s civil rights movement)

Love the new dress! 🧡💛🤎✌🏼

This is cool coz my mom was born in 1979 and would have been 45 this year 😢

Really nice clothes, as usual ! Congrats ❤

Hope you enjoyed your weekend! I am in a holiday, and I can say that I enjoy mine too.❤☀️✒️

“Hot town, summer in the city” 🌞 What a fun vlog this was! I enjoyed it so much. When you said baby was feeding Golo some tomatoes I genuinely thought it was a slip of the tongue but baby was, in fact, feeding Golo some tomatoes 😂🩷🍅 So sweet. Thanks for sharing!

I was a teenager in the 90s and I definitely remember 70s fashion vibes. I am a soft natural, so i naturally gravitate to 70s clothing 🥰

That shot of you and Golo eating together on the stoop 😊🥹

i love your whole vibe! you’ve been such an inspiration for me in embracing the vintage fashion i love and feeling confident wearing it out and creating cute outfits 🌻☯️